Market research and content marketing expertise to propel growth for Adtech providers.

We work to help adtech marketers communicate with meaning. 
The adtech ecosystem is simply too complicated – and prospects too smart – to rely on redundant, empty messaging. Convincing prospects that your solution is right for them requires data-driven insights and enriched marketing that demonstrates value before all else.

Our work combines evidence-based information from quantitative and qualitative research – and technographic data. From this basis, we strategize and execute on marketing pillars, accelerating our clients’ marketing efforts with meaningful content. 

We are deeply experienced, collaborative, and dedicated to our clients’ measured successes. 

About Our Technographic Insights
We are a subsidiary of Industry Index – a leader in adtech-only technographic data. Our research incorporates this unique data set to reveal deep insights about the adtech ecosystem.




Matthew Thornton, Director

A veteran adtech brand strategist, agency and tech entrepreneur, and student of innumerable topics, Matthew plays amongst the cars at the peculiar intersection of data and editorial content.


Susan Friedlaender, Senior Data Analyst

With 32 years of quantitative & qualitative B2B research experience, Susan is a true expert in her field. Her comprehensive research design and analysis expertise has been honed managing extensive research projects for Fortune 500 clients – including A&U, brand equity, concept evaluation, and market segmentation studies. 


Jonathon Shaevitz, President

An expert and 15+ year veteran of the digital media industry, Jonathon has successfully founded, led, and had successful exits from several adtech firms, including Adomik, Upfront Digital Media (sold to Undertone), and Maxifier.


Let’s accelerate your company’s growth together.

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