Market research and content marketing expertise to propel growth for Adtech providers.

B2B Market Research & Insights

Data-driven brand and market studies to inform action.

The oversaturated adTech ecosystem requires an insightful product differentiation strategy. Through research we uncover actionable insights that fuel such strategy: driving decisions, enabling strategic planning, and framing marketing pillars.

Our expertise in adTech guides our work with strategy sessions, targeted research, and deep analysis to discover who your buyers are and what they want – their priorities, challenges, investments, and purchase journeys. Our agile process differentiates your tech and delivers data-enriched content that permeates the
barriers to brand marketers.


Types of Research

Market & Product Perception Studies

Brand Perception Studies

Custom Topic Research

Short-form Qualitative Studies

Technographic Data Overlays


Quantitative Surveys

Email-based surveys using our panel of brands, agency, and publisher respondents

Quantitative surveys form the backbone of much of our research, offering adTech-specific data at scale to answer hypotheses, drive analysis, and produce informed content. Studies begin with our 90K+ brand and agency panels – we identify and engage with a subset of this group based upon job level, expertise, relevance and purchasing power.

Learn about our Survey Panel →


Qualitative Interviews

One-on-one interview-based data collection

Organic in nature, qualitative research provides anecdotal evidence and color that both stands on its own, and humanizes quantitative data. This one-on-one process uncovers buyer attitudes and beliefs, providing candid insights not found in quantitative data alone.


Essential Brand Perception Studies

Need data that directs your positioning and informs your marketing pillars? Is traditional market research too lengthy or cost prohibitive? One of most sought after services is our Essential Brand Perception Study. It’s designed to make market research accessible for adtech marketers.

Brand Perception Research Details →


The Research Process

1. Assessment & Strategy

Engagements begin by conducting joint discovery with our clients, honing points-of-view and outlining clear objectives. This discovery, informed by unparalleled MadTech-insider acumen, results in hypotheses which are ready to be tested, challenged and validated by research.

2. Survey Design

Effective survey design is crucial to meaningful data yields. Our research team works to accurately qualify respondents and discourage biases, while optimizing user experience to meet statistical thresholds.

3. Deployment and Analysis

Industry Index surveys engage our unique, 140K+ expert panelists – identifying and engaging subsets of these potential respondents based upon job level, expertise, relevance and purchasing power.

4. Content Strategy & Narration

Analysis of research data allows us to work with our clients to identify topics and narratives that will stand apart from traditional marketing messages with custom content.

5. Custom Content & Demand Gen Execution

We help clients with the last mile – transforming research-derived custom content into audience-ready outputs, including on-brand design and data visualizations, thought leadership and positioning papers, rendering research and insights immutable



B2B Market Research Examples


Case Study

How Should Marketers Navigate the Convergence of TV & Video Advertising?

This highly publicized study illuminated where and why marketers are challenged, and which group is best positioned to lead the way on cross-screen video platform adoption.

VideoAmp Research →


Case Study

Does Transparency Drive Market Activity?

This quantitative and qualitative research study on behalf of Metamarkets defines how openness and transparency bring the greatest possible value and liquidity to the programmatic advertising market.

MetaMarkets Research


Case Study

Do Consumers Want Targeted Healthcare Ads?

This study revealed consumers’ perceptions on digital healthcare advertising – do consumers view targeted ads as part of their education mix, illuminating a significant opportunity for healthcare marketers?

PulsePoint Study


Contact us to the research process today.

Contact a Research Expert