Effective Research Amplification
The Benefits of B2B Market Research
Effective Research Amplification – You’ve got the data, now what?
B2B Content Marketing is generally viewed as a long-term investment, moving prospects “top of funnel.” Broad strokes, yes. But that’s a bit too one-size-fits-all – B2B content marketing can work toward many different goals.
Creating Credible Data-Driven B2B Marketing Content
Research is crucial in clarifying several factors for marketing and executive teams. Brand perception, marketplace perception, and problem/solution topics are highly subjective, and internal perceptions based on “expertise” are often misguided Objective facts – data – provide a basis for both internal product roadmapping and outward facing marketing that stands to address real problems in AdTech
Conducting B2B Market Research for AdTech
Most adTech companies are lousy marketers. They tend to invest first into core tech, then sales, customer service, operations… marketing receives the remaining budget scraps. Top-of-funnel marketing – Content Marketing – is rarely (and wrongly) not made a priority. Here’s a primer on how to think about creating credible, data-driven B2B Marketing Content for adTech.
Through research, content can be developed that offers value to specific audiences; providing helpful information that may be difficult to find elsewhere, or unique in its insight, demonstrates the value of your company – and the way you think about your customers’ problems.