Market research and content marketing expertise to propel growth for Adtech providers.

The industry is fundamentally broken. New processes and structures – including actionable standards – must be constructed and driven toward widespread adoption.


AdTech buyers don’t know how to solve their growing technology problems.  They are underwhelmed by the performance of existing solutions, hope to reduce the number of technologies they license, and yet expect to increase their stack significantly; all the while believing that the adTech vendors are responsible for solving these problems. 

These same buyers recognize the growing problems of fraud, transparency and brand safety, yet reveal that the technology vendors trying to solve these problems perform dismally. Finally, these same buyers believe that it is the vendors responsibility to solve these problems. 

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How Should Marketers Navigate the Convergence of TV & Video Advertising?

VideoAmp engaged Industry Index to study brand marketer and agency executive perceptions on video advertising. This research illuminated where and why marketers are challenged, and which group is best positioned to lead the way on cross-screen video platform adoption.

 

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Do Consumers Want Targeted Healthcare Ads?

This study revealed consumers’ perceptions on digital healthcare advertising – do consumers view targeted ads as part of their education mix, illuminating a significant opportunity for healthcare marketers?

 

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Does Transparency 
Drive Market Activity?

This quantitative and qualitative research study on defined how openness and transparency bring the greatest possible value and liquidity to the programmatic advertising market.

 
 

Other Recent Research Customers

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