How Should Marketers Navigate the Convergence of TV & Video Advertising?

VideoAmp engaged Industry Index to study brand marketer and agency executive perceptions on video advertising. This research illuminated where and why marketers are challenged, and which group is best positioned to lead the way on cross-screen video platform adoption.

 

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Do Consumers Want Targeted Healthcare Ads?

This study revealed consumers’ perceptions on digital healthcare advertising – do consumers view targeted ads as part of their education mix, illuminating a significant opportunity for healthcare marketers?

 

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Does Transparency 
Drive Market Activity?

This quantitative and qualitative research study on defined how openness and transparency bring the greatest possible value and liquidity to the programmatic advertising market.

 
 

Other Recent Research Customers

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